Introducing the County Wexford Shop Local Gift Card

County Wexford Chamber

We are delighted to introduce the County Wexford Shop Local Gift Card, replacing County Wexford Chamber’s paper-based Shop Local Voucher.

This innovative move ahead of the Christmas season will make it easier and more rewarding to support local businesses across the county. County Wexford Shop Local Gift Cards will be available to purchase in early November.

First introduced in September 2020, over €2.2 million of County Wexford Shop Local Vouchers have been sold, with over €1.9 million redeemed in County Wexford businesses to date.

The Chamber, which represents the four districts of County Wexford – New Ross, Gorey, Wexford Town and Enniscorthy – says the new gift card will enhance convenience for consumers buying the card, businesses accepting the card, and organisations using the card for rewards and incentives.

Helping to launch the County Wexford Shop Local Gift Card are directors from County Wexford Chamber’s four regions. Back (l-r): Helen Meade and Matt Ronan from the Enniscorthy region; Lorcan Kinsella, New Ross region; Kathryn Roche, Gorey region; and Walter O’Leary, New Ross region. Front (l-r): County Wexford Chamber’s Deputy President, Ed Murphy; President Conor Robinson; CEO Paula Roche; and Ben Radford, Vice President.

County Wexford Shop Local Gift Card outlets

Retailers who currently accept the Shop Local Vouchers, and new businesses, can register to accept the forthcoming County Wexford Shop Local Gift Card with a simple one-time registration process. Backed by Mastercard, the County Wexford Shop Local Gift Card works with merchants’ existing payment terminals.

Shops, restaurants, pubs, attractions and hotels, including national brands and independents, are all eligible to accept the County Wexford Shop Local Gift Card, which will be available as either a physical card or an e-card that can be uploaded to digital wallets.

Paula Roche, CEO at County Wexford Chamber, said the new gift card will enable even more money to be retained in Wexford: “The paper Shop Local Vouchers had lots of support and were a fantastic way for us to keep spend in the county, particularly from organisations buying the vouchers for their staff. The new Shop Local Gift Card is all about upping the convenience for all involved so when people are earning in County Wexford, we can make it even easier for them to spend that money locally.”

Shop Local – with one gift card

“The feedback we had was that people want a digital gift card. For most people, their wallet is their phone, and being able to add the e-card version of the County Wexford Shop Local Gift Card into their digital wallet and pay with it will be a huge step forward for our county. Our mission is to present the best of the county in one gift card – from our amazing hotels and restaurants to our unique shops and pubs – so we can showcase County Wexford for locals and visitors alike.”

The County Wexford Shop Local Gift Card will be part of the multi-award-winning Town & City Gift Card concept active across Ireland in Ballinrobe, Carndonagh, Drogheda, Letterkenny, Sligo and Waterford. Over €7 million Town & City Gift Cards were sold in Ireland in 2023, with around 80% of sales to organisations for staff rewards and incentives.

If you’re an employer looking for the perfect gift for your staff – or a retailer looking to increase footfall, contact County Wexford Chamber on 053 912 2226

Pictured with the new County Wexford Shop Local Gift Card are (l-r): Fiona Murphy, Pettitt’s SuperValu, St Aidans, Wexford; Paula Roche, CEO, County Wexford Chamber; and Nicky Byrne, Store Manager, Pettitt’s SuperValu, St Aidans, Wexford.