Beat 102 103 win award for Digital Media & You Roadshow

County Wexford Chamber

Youth regional radio station Beat 102 103 was awarded the winner of the Best Media-Led Media Literacy Initiative category for its Digital Media Literacy Roadshow. The award was received at the Media Literacy Ireland national awards ceremony in November. The awards programme recognises work undertaken to help citizens, especially within communities, develop the media literacy skills that will empower them to make the best use of media.

Beat 102 103‘s ‘Digital Media & You’ is a Sound and Vision-funded media literacy tour. It is produced and delivered by presenters at Beat 102 103 to secondary school students across the South East.

The campaign began in February 2024 and, over four months, Beat reached 20 secondary schools in the South East region. Beat presenters spoke to over 2,000 first year students in Carlow, Kilkenny, Waterford, Wexford, and South Tipperary to deliver the important message: Stop, Think, and Check before you Click! 

Beat’s Digital Media Literacy Tour for 2024 also reached thousands more online – highlighting the importance of online safety and awareness in the ever-evolving age of social media and showcasing vital digital information to help young people navigate through misinformation.

Build skills, knowledge, and understanding

This roadshow helped students identify misinformation and disinformation online and enabled them to have the skills, knowledge, and understanding of how to process content on and offline.

This is the second prestigious national award for Beat’s literacy roadshow. In October 2024, the initiative won the Outstanding Achievement Award at the IMRO Radio Award. 

The media literacy course for first year students was devised by Beat in consultation with teachers, the radio sector’s training network Learning Waves, and Media Literacy Ireland.

Photo caption: Coimisiún na Meán Media Development Commissioner Rónán Ó Domhnaill, Beat Solutions Manager Claire Rowe and Beat  CEO & Programme Director Gabrielle Cummins presented with the Media Literacy Ireland Award in the Best Media-Led Media Literacy Initiative category.