Wexford Library Seminar: ‘Building a Brand’, Karen Keane 8th Aug 2017

Karen Keane, co-founder of Bean and Goose chocolate, will give an insight into how they created and built their brand awareness, giving tips and ideas on:
– What makes a brand a success
– What elements make up a brand

– Why a business should create a brand

– How to grow and promote a brand

 
Karen will also discuss why design is a very important layer to the
Bean and Goose story, and how they collaborate with designers, illustrators, food producers and other brands to bring different elements to their products through their packaging, product design or flavour inspiration.

Bean and Goose was founded by sisters Karen and Natalie Keane, and is now a team of makers near Ferns in Co. Wexford. They are passionate about the products they create and are committed to bringing their customers the very best in Irish chocolate. They create a range of chocolate bars, season and Irish whiskey truffles, sharing slabs of chocolate, and seasonal, gifting products. Their chocolate is made using the complex and rich flavours of single origin chocolate paired with flavours and ingredients 
They create a range of chocolate bars, seasonal and Irish whiskey truffles, sharing slabs of chocolate, and seasonal, gifting products. Their chocolate is made using the complex and rich flavours of single origin chocolate paired with flavours and ingredients that reflect and celebrate the Irish seasons.

Bean and Goose products are stocked in 60-70 independent stores, design spaces and cafes in Ireland and Northern Ireland, including Avoca, The Kilkenny Group, Shannon Airport, and Teeling Whiskey. 
They also provide bespoke products for the event & corporate sector. Recent clients include DAA, Facebook and 3 Arena. 

This talk will be of particular interest to start-ups intending to sell their products in stores, online, and in the export market.

Tel: 053 9196760 to book your place for this free event.